Mobility City chair

The Mobility City Chair, jointly organised by the University of Zaragoza and Fundación Bancaria Ibercaja, represents a strategic and durable union between both entities, both of whom benefit from each other’s expertise.

Its activities are classified as R&D&I, training and knowledge dissemination relating to the challenges commonly encountered in sustainable mobility such as:

  • Sustainable mobility as a component of social and territorial cohesion.
  • Transport decarbonisation in order to achieve climate neutrality by 2050.
  • Overcoming barriers to the widespread adoption of electric vehicles.
  • Encouragement and promotion of electric charging infrastructure. The study of more efficient and safer vehicles based on connectivity and Big Data.
  • Getting ready for a future of autonomous vehicles. The promotion of a sustainable mobility model through public-private partnerships.
  • The development of safety tools to address increasing vehicle interconnectivity.
  • The attempt to harness European funds to build the Mobility of the future.
  • The creation of partnership strategies for the development of the sustainable mobility ecosystem.

Mobility city chair

Date of creation



Francisco José Serón Arbeloa (Professor, University of Zaragoza Languages and Systems Department)


Francisco José Serón Arbeloa

Mobility experience chair

The chair has been created by Fundación Ibercaja and San Jorge University.

Mobility Experience with the aim of carrying out teaching, research, knowledge generation, dissemination and technology transfer activities in the field of sustainable mobility.

Among the activities envisioned under the Mobility Experience Chair are research on and prototyping of technological solutions in computer applications and video games in the Zaha Hadid Bridge exhibition facilities (Bridge Pavilion). The aim of these activities will be to enhance the visitor experience, conduct research on GIS technology development, apply mobile device software to mobility solutions in a Smart City environment and organise activities to disseminate and publicise Mobility project initiatives.

The agreement also considers the design orientation of the Zaha Hadid Bridge exhibition area (Bridge Pavilion) with the aim of achieving a visitor experience centred around “Remote Control” apps that optimise the exhibition’s interactivity: application of sensorics, beacons and simulation, monitoring and real-time projection of different connected mobility scenarios experienced by users, the creation of mobility hubs for interactive exhibition, the development of applications and mobile video games for the dissemination of Mobility and the conception and design of the gamification of the exhibition area so that the abovementioned solutions can be integrated.

The director of the chair is Ana Ruiz Varona, PhD in Urban Planning, researcher and lecturer at the School of Architecture and Technology at San Jorge University.